Mirrors to your Soul™
Archetypal Images and Booklet

Mirrors to your Soul ® – Keys to unlock Divine Archetypal Portals, 2016 ISBN: 978-0-9950026-0-9 , a booklet with accompanying hand painted Watercolor Healing-cards.


Buy the Booklet and Healing Cards packaged in a designer Zip-purse for $60

Archetypes are the Building Blocks of the Composition of your Soul.

I use and describe these Archetypes like you have never heard before. The information will make practical sense and support your understanding of yourself and your challenges.
You will know what to do with your challenges, and you will be able to move beyond the pain and discomfort of them, using them constructively to grow, transform and heal.
My understanding comes from over 30 years of research on the subject and verifying the insight in practice in my own life as well as of those of many clients.
My international internet therapy is cost-effective and supports your mental health and general psychological healing. I encourage you to invest in my writings and Archetypal Products as additional self-help tools to use for the rest of your life.

The ‘Mirrors to your Soul™’ Cards and Booklet, is a powerful self-help tool, designed and created by Jayni Bloch after more than thirty years of research on Archetypes and its psychological application in practice with thousands of clients over 30 years. This tool synthesizes theoretical exploration with practical experience in mind-body-spirit evolution.
The Archetypal Images, connect you to your Archetypal lineage and puts you in touch with your personal evolutional path. You can recognize your ancestral life-patterns and receive guidance in practical techniques help you to grow. Reflecting on the ‘mirrors’, help you identify the mysteries in our unconscious.
Archetypes are defined as universal and recurring images, patterns or motifs representing not only typical human experiences but universal evolutional processes. Archetypes appears in human consciousness as images or symbols that exist in the collective unconscious and are the basic content of religions, mythologies, leg ends and art. They also emerge from the collective unconscious in individuals through dreams and visions. I believe that we observe the archetypal themes in our experiences in everyday life when we become observant to it. The encounter with an archetypal image evokes a strong emotional reaction, conveying a sense of divine or transpersonal power which transcends the ego.

Archetypes are both the source of higher human potential and elevated experiences, but also the source of our psychological states of discomfort.  We humans manifest divine archetypal qualities as conflict cycles in our personality. A conflict-cycle is constructed around fears, needs and defense mechanisms. Problematic or symptomatic circumstantial challenges appear when we are unaware of the divine aspect of our psyche, and we give in to a repetitive fear, need and defense mechanism, constructed by our rational mind as a survival strategy. We repeat wounded ideas as a conflict cycles until we become conscious of how to turn them into instruments of healing. The conflict-patterns, closely resembled by our personality struggles, are in fact the indicators to the solution of our ancestral and psychological wounds. Our challenges are the ‘shadows’ that urges us to become aware of the spiritual side of our nature. Conflict patterns are universally common in all human beings. It is the struggles we grapple with that leads to our growth and evolution. But we need to be conscious of what they mean and this is where the Soul-cards can help. 
The Mirrors to your Soul™ Archetypal Oracle and Booklet, contains a map of nine, distilled, archetypes in the form of watercolor images. Descriptions of the conflict cycles with its remedial potential and healing practices are found in the accompanying Booklet.

Email your order for pickup or to be mailed: (Mailing charges to be added)


Book: The Riddle in the Mirror

My book The Riddle in the Mirror is now availible online

or directly from my office.

May this book bring to you, exactly what you need right now, to inspire you in your own life on your journey towards healing.

What is The Riddle in the Mirror - a Journey in Search of Healing, all about?

The Riddle in the Mirror describes the concept of how the world we live in and the people we encounter, especially those who triggers strong emotions in us, actually reflect parts of our very own nature that we do not accept. Understanding this concept is the start of the process of healing ourselves and humanity.
The book has three distinct sections that help the reader understand the personal psyche with its cognitive and unconscious domains, which contributes to our psychological, social and spiritual evolution. First, the author introduces a personal memoir that triggers every reader to remember their own life story. No matter where in the world today we all carry the wounds of our ancestors and of collective history that needs to be healed in order not to perpetuate hatred and disasters. An intellectual theory follows, that brings together the workings of individual psychology (rational and unconscious forces), and spirituality that includes the Archetypal essences, and how it is implemented in practical healing processes.
The last section of the book is a brief history of South Africa to illustrate the intricacy of social-cultural behavior to illustrate the necessity to stop al bias. Segregation in all forms, whether in families, cultures or within an individual’s own psyche, is a universal human condition that hurts not only the individual, but humanity as a whole. Healing is about relating to self, others and history. Whatever your wound, use this book to reflect on your healing and liberate yourself from culturally learned emotional patterns that encourage destructive relationships.
This book is compact with philosophical ideas that need to be contemplated. The questions we all struggle with from childhood, no matter our circumstances, starts our journey towards answering the biggest question of all: finding the meaning of our life?

This book brings home some important concepts:

Jayni Bloch gained a deep understanding of human nature not only through studies and her work in the field of psychology and social work but also by observing her inner thoughts, feelings and drives as she experienced personal difficulties. She personally applies and practices the healing principles that she teaches to others. She recognizes a universality in people’s struggles that drives her understanding of the collective human need for healing and growth. She believes that our cognitive understanding take its place alongside a self-motivated spiritual dimension inside our psyches, which together is responsible for our healing.

With an understanding of archetypes, the processes of the consciousness and the principles of emotional evolution, Jayni compassionately relates to every aspect of human life. Beneath the outer appearances of our socially conditioned perceptions, she sees into the core of every situation, recognizing the heart of why life unfolds as it does as she guides those who want to heal and grow.

Find it in North America =

Find it in South African = Kalahari Books

 “I wanted to tell you how much I love your book “The Riddle in the Mirror”. I read it through when I got it over a year ago and have picked it up different times just to read parts of it again. It is a book I will always cherish and refer back to.  There is so much wisdom in it that strengthens me, like the counselling sessions did as well. It was also a real privilege to learn more of your journey.  
Thank you.”

“Thanks Jayni, you have been a God send to both my husband and me. Your journey from South Africa to Kanata has been a Blessing to this community. I have truly enjoyed the book and would like to pass it on to friends and family.”

Press Release

Review on Amazon

Book Review


Latest Review by a reader:

By E. Kress on April 12, 2016
Format: Paperback
This extraordinary and concise book is a must have for anyone involved in self reflection and healing. At a mere 100 pages, Jayni Bloch manages to lay out the ego's frailties and strengths and gives methods for supporting and balancing that ego to heal past wounds. A deep exploration of archetypes that we exhibit in our behavior (oh, you will recognize many of them...) helped me to recognize my own self defeating patterns. With each archetype there is a description and a method of healing. I think the most challenging thing we face, that Ms. Bloch explores, is the fact that we can't rid ourselves of these behaviors or emotions. They are our shadow side (as described by Jung) and we need to learn to live WITH them (the archetypes and emotions) and accept ourselves as a whole human: with a connection to a deeper source, but also with flaws and foibles.

The center of the book describes healing principals that are deceptively easy. But I think they work beautifully. A gentle reminder of what we know we can do for ourselves in terms of healing.

The book is packed with information and ideas. As I read it I felt my heart opening. As soon as I finished reading I wanted to begin the book again, to capture the enormous amount of perceptive points the book contains. (At one point I thought of underlying key phrases but I soon realized I'd be underlining nearly the whole book!)

The Introduction, which lays out the concept of the mirror and the riddle, is dense. But I encourage you to think about each idea and allow it to seep into your mind. Once the narrative begins in Chapter 1, the story flows.

All this is set against the backdrop of the author's upbringing in South Africa, during Apartheid. This disturbing time of a population of polarized splinter groups fighting for recognition or supremacy echoes today in other parts of the world, even the United States. I feel this book is a step in the healing of these factions: on a global level, and an individual level. Ms. Bloch makes the point that the first step is healing oneself, then healing the group.

There is also a short but comprehensive history of South Africa at the end of the book. Again, so many parallels are appearing in other countries and cultures, it made me want to require this book for schools worldwide.

If we can approach ourselves with the knowledge and acceptance of the wounds we have suffered, and find a way to heal them; if we can face our human weaknesses and incorporate them into our whole being instead of sublimating them or having them grow within us unobserved; if we can find a balance between our compassionate selves and our flawed selves, then we can begin to repair not just ourselves but our world. Written with intelligence and grace, this book gives you the blueprint to do just that.



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